Discussion: Subliminal Advertising

Discussion: Subliminal Advertising

Discussion: Subliminal Advertising

ORDER NOW FOR AN EXCELLENT PAPER FROM HEALTH CARE PAPER GURUS :Discussion: Subliminal Advertising

Directions

Task 1

On a separate Word document, cut and paste the three examples you find. Remember that you are trying to find sexual imagery that will not be seen consciously by most viewers, not just sexually provocative ads.

With each image that you submit, add the following information:

1. What in the picture represents subliminal embeds?

2. What is the subtext, the implied message that the advertiser intended?

3. Explain how you believe the advertiser thought this subliminal embed would sell more of a product or commodity.

Task 2

On the same Word document, after the task above and write a short essay of 750-1000 words that contains:

1. A statement about whether you believe subliminal advertising exists and impacts consumers, that is, the mind of the viewer must repress material consciously and yet be strongly influenced to buy a product. Is this possible?

2. In answering, use at least four scholarly journal articles or book chapters, and cite these sources carefully. Consult the APA document in the resources section of this course.  Develop a scholarly position of your own by citing the relevant evidence and arguments both pro and con.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes. Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages. Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor. The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.