Media Ownership Assignment

Media Ownership Assignment

Media Ownership Assignment


Edward Herman and Noam Chomsky created the Theory Manufacturing Consent that refers to filters in the Media. Use your textbook and notes to describe the following aspects of the filters within Canadian context. Your answers must include the following:

1) Media Ownership

· Who owns and who governs the media in Canada? List five media giants in Canada

· Define, describe and explain media conglomeration in Canada and the relationship between the conglomeration and the five giants and media convergence

· Explain media ownership in Canada from a functionalist point of view

2) Advertisement

· Explain the relationship between media sourcing, media imperialism and advertisement in Canadian media.

· Explain media advertisement in Canada from a Conflict point of view

3) Complicity

· Explain media complicity in Canada from the Symbolic Interactionist viewpoint with reference to social construction

4) Flak

Explain the role of FLAK in Canadian media from a Post- Modern Viewpoint

5) Write a minimum of 75 words in which you explain the work of the Canadian media theorist Marshall McLuhan

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes. Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages. Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor. The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.