Discussion: Future Trends In Gender

Discussion: Future Trends In Gender

Discussion: Future Trends In Gender

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This assignment provides you an opportunity to compare the different behavioral patterns of consumption between men and women. You will also assess future trends in marketing to women and women’s participation in the consumer market.

Watch the following video on Marketing to Women vs. Men.
Watch VideoMarketing to Women vs. MenDuration: (4:22)
User: theliptv – Added: 3/20/13YouTube URL: http://www.youtube.com/watch?v=eAxg9ZRU-o8
This short video contains an interview with Fabio Viviani, a famous chef. He reaffirms Bridget Brennan’s information on women as the world’s most powerful consumers. He also discusses how differently men and women consider making a purchase. Signs of the different socialization of women and men are apparent in this discussion as well.
After watching the video on men and women as consumers and reading the article on tween girls selling products from the home, reflect on what you have learned for this journal entry. Following the rubric for journal entries, include the following in your submission in order to receive full credit:1)Contrast the motivation for consumption (shopping) between men and women.
2)What do you think the future trend of womens’ involvement in marketing and executive level careers will be?
3)How do you see the middle school girls home business in the near future? Will it flourish or fade away? Explain.
As always, please use plenty of examples from the video and reading to support your answer.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes. Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages. Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor. The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.