ASHFORD BUS 670 Week 6 DQ 1 Claims to Environmental-Friendliness

ASHFORD BUS 670 Week 6 DQ 1 Claims to Environmental-Friendliness

After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets ,” discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?

Guided Response:
Respond to at least two of your fellow students’ posts in a substantive manner.

Agree or disagree with your classmate’s position concerning having a policy against “greenwashing.” Defend your position by using information from the week’s readings or the readings related to governmental regulation.